How is your business green?

We all know that Mikamy Meadows is green.  We know this because the owners offer open house tours of the farm and are very generous in sharing their techniques for producing wonderful products.  But what about the corporate competition?  How are they green?  Do you research all the goods you buy with a recycled stamp on the package and see how they define “recycled?”  I’ve always wondered just what does “Final Product Not Tested on Animals” really mean?  Recently, a very large company began advertising “How to Make Your Business Green” and went so far as to put it on their corporate home page.  Not long after they started a re-brand campaign and produced thousands of paper flyers, posters, and brand packets that explained their brand and then distributed them to all the employees.  Promotional items generally go from the desk to the garbage can in a matter of minutes.  I was horrified to think of all the energy, paper, ink, and pollution used for this campaign when the base of their company is built on the use of email.  They could have easily sent the same information out electronically with little paper waste.