UNDERGROUNDGREEN2010                                                                                                                                      ISSUE 13
PHOTOS BY ZAZEN PHOTO
TEXT BY VSGAL

ISAW Foundation aims to:

  • Enable meaningful and effective participation of black people within the South African economy by developing their skills
  • Increase employment and income distribution through fair wage compensation
  • Provide professional development through trade curriculum and training
  • Diversify the racial composition, ownership, and management structure of the wine industry
  • Build lasting relationships to establish partnerships/cooperatives for collective enterprises
  • Invest in Black-owner businesses and entrepreneurs
  • Support producers with socially responsible business practices.

 

With these objectives accomplished, ISAW’s mission of social transformation will transcend the wine industry into the South African economy as a whole.  While viticulture may be the catalyst, we view the broader scope of the project as one ingrained in human rights and social equality.
 

Meet Stephen Satterfield.  Stephen is a sommelier, who had a passion for wine, and a heart for helping South Africans.  An Atlanta, Georgia native, he saw parallels with the Civil Rights movement and South Africa’s socio-economic situation. 

South Africa has many wonderful wineries, but almost all of them are owned by corporations, not the South Africans themselves.  Only two wineries in South Africa are currently owned by black South Africans.  The corporation’s Wineries have been known to pay as little as $1 a day to black workers to pick grapes and work in their vineyards.  The wide gap between worker and owner’s wages can be depressing to see.  There has to be a better way.

The South African owned wineries needed a voice in the international market, a way to keep the knowledge and heritage in the family. 

Stephen saw the need, and knew he could help.  He would bring these South African wines to the broader wine market.

Through his skills and contacts, he could bring ISAW’s message to the wine lovers in the world, and raise money for the South Africans.
 

 

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